Accelerating Sales with Social Media

I was recently interviewed by Susanna Pollack, Sr.VP at BBC worldwide. In three interviews I discussed accelerating sales with social media. Specifically, my goal was to demystify the concept of social media tools in the sales environment. I wanted to address how these inexpensive, simple-to-use tools can leverage the unlocked capital locked within your enterprise, dramatically improve collaboration within your sales force, and supercharge your client relationships. More...

Part 1 (Time 12:37) New social media tools are about the users, not the technology.

Part 2 (Time 10:40) As technology becomes embedded in more and more of what we do, offline and on, it will become more apparent that the choices of where to spend time online will be no different than the choices of where to spend time offline. Our job as sales professionals will be what it has always been - to put ourselves where the prospects are.

Part 3 (Time 9:49) Social media tools demo.

The series is part of the "Access to the Experts" video series produced by The Customer Collective and sponsored by Oracle. Other sessions available through the series include interviews with the great Jill Konrath, CEO of of Selling to Big Companies, on keeping customers loyal in a recession, and Josh Gordon, of Selling 2.0, on selling through the recession. FREE registration for the Customer Collective, a social network for sales and marketing professionals, gains access to all the programs. Go There