Social Media

There is an ongoing debate among social media know-it-alls and legacy marketing experts regarding how best to put together a team that will evaluate, research, implement and in other ways decide whether and/or how to include social media marketing in a company's messaging.  That's a question for another day; here I'm going to comment on how to create a social media team.  This specific topic is very much related to the wider question raised in the first sentence as it can be reflective of how top management sees social media - as an integrated component of communication or as some newfangled widget (no pun intended) to try out.

Robin Carey, CEO of Social Media Today, introduces the three 30 minute training sessions. Each session is anchored by a content expert: Jill Konrath talks customer loyalty, Josh Gordon talks about selling through the recession and I discuss social media in sales. The program was produced by The Customer Collective, a social media community managed by Social Media Today. The program was sponsored by Oracle Corporation.

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I was recently interviewed by Susanna Pollack, Sr.VP at BBC worldwide. In three interviews I discussed accelerating sales with social media. Specifically, my goal was to demystify the concept of social media tools in the sales environment. I wanted to address how these inexpensive, simple-to-use tools can leverage the unlocked capital locked within your enterprise, dramatically improve collaboration within your sales force, and supercharge your client relationships. More...