Social Tools

Robin Carey, CEO of Social Media Today, introduces the three 30 minute training sessions. Each session is anchored by a content expert: Jill Konrath talks customer loyalty, Josh Gordon talks about selling through the recession and I discuss social media in sales. The program was produced by The Customer Collective, a social media community managed by Social Media Today. The program was sponsored by Oracle Corporation.

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I was recently interviewed by Susanna Pollack, Sr.VP at BBC worldwide. In three interviews I discussed accelerating sales with social media. Specifically, my goal was to demystify the concept of social media tools in the sales environment. I wanted to address how these inexpensive, simple-to-use tools can leverage the unlocked capital locked within your enterprise, dramatically improve collaboration within your sales force, and supercharge your client relationships. More...